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Kerridge Commercial Systems

NVM Invests in Lineup Systems.

“The NVM team really understands how we want to grow the business. Their investment will help Lineup advance the growth of its products into new media advertising markets; delivering to even more customers, whilst maintaining a high–level of customer support.”

Michael Mendoza, CEO of Lineup Systems

NVM has invested £3m of development capital in Lineup Systems, the multi-channel advertising and media software business. The funding will help support the growth of international product sales and deployment organisation.

Lineup delivers collaborative advertising booking, management, analytics and CRM tools specifically for multi-channel media companies. The software has been created and implemented by a team drawn from a variety of international advertising backgrounds, representative of the print, digital and broadcast channels that are now supported. Lineup’s products, including AdPoint and AdMount, are web-based, which means they can be hosted, cloud-based, or locally installed. Its products are being utilised by more than 2,000 users, across 26 countries at 96 of the world’s leading publishers. London-based Lineup was a spin-out from the IT department at Metro International S.A. (MISA) in 2010 and has achieved revenue growth of 267% since becoming independent.

NVM introduced Ken Briddon to the Lineup management team six months ago. He is currently chairman of and investor in NVM-backed Kerridge Commercial Systems, Lanner Group and KPJ Software Services, so has a long-standing relationship with NVM. Ken has been working with the Lineup team to build a more robust sales process, so they have benefitted from his thirty years’ experience in the software and IT industry. Ken is now a non-executive chairman of Lineup so will continue to work alongside the management team to develop the business.

Lineup is an exciting business with an entrepreneurial management team. They anticipated the new media landscape and continue to develop products to meet the needs of an ever evolving market.

James Arrowsmith
T 0845 272 7015

NVM Portfolio

We seek investment opportunities in UK businesses that have the right mix of flair, growth potential and market vision. They may be looking to grow organically, acquire another business or secure a management buy-out. Typically, we look to invest between £2m and £10m.

NVM Private Equity Limited (‘NVM’) is authorised and regulated by the Financial Conduct Authority.

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